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Hack To Start
Episode 157

Adii Pienaar

Working on Conversio (@getconversio). Co-Founder @WooThemes. New Dad. Ex-Rockstar.

Listen to this episode on iTunes, Stitcher, & Google Music

Adii Pienaar is the Founder of Conversio, an all-in one marketing dashboard. Adii is based in Cape Town, South Africa and previously co-founded WooThemes - an e-commerce platform for Wordpress - which bootstrapped their way to over 150,000 customers. Today, Adii is continuing to help e-commerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, an all-in one marketing dashboard that helps you sell more. Adii joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full e-commerce platform, what it was like bootstrapping a company, how he’s approached building his latest company Conversio, and much more!

Main Objectives For This Episode

  • Learn more about how Adii got into tech and startups
  • Learn more about what it was like starting WooThemes
  • Learn more about Conversio and how Adii approaches building a remote team
  • Learn more about what it's like building a startup in South Africa
  • And more!

Episode Overview

Adii Pienaar is the Founder of Conversio, an all-in one marketing dashboard.

Adii is based in Cape Town, South Africa and previously co-founded WooThemes - an e-commerce platform for Wordpress - which bootstrapped their way to over 150,000 customers.

Today, Adii is continuing to help e-commerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, an all-in one marketing dashboard that helps you sell more.

Adii joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full e-commerce platform, what it was like bootstrapping a company, how he’s approached building his latest company Conversio, and much more!


Some Of The Questions We Ask

1:28
Where are you from and what did you study?

1:44
How did your passion for tech and entrepreneurship develop?

2:43
How did you start your career? What were some of the first few jobs you had?

2:58
You previously co-founded WooThemes. Can you tell us a bit more about WooThemes and what motivated you to launch that?

6:00
Where did the name come from and how did you approach creating the brand?

7:49
How did you get your first customers?

10:14
WooThemes was completely bootstrapped. What advice or insight would you have to share with other founders who are trying to bootstrap a company of their own?

11:52
You’re currently the founder of Conversio. Can you tell us more about what Conversio does and why you started that company?

15:47
Conversio is a remote team - how do you approach managing the team and what’s the process you leverage to keep everyone on the same page?

23:46
What’s the startup scene like in South Africa? What have been some of the biggest benefits and challenges in building from there?

27:22
What’s are some of the most recent apps you’ve recently had a chance to play around with and love?

28:59
Any recommendations on some great content that you’ve come across lately?

30:15
Any last thoughts or personal mottos that you live by that you think others should know about or could draw inspiration from?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Adii Pienaar on Twitter
Adii Pienaar on the web
Conversio on Twitter
Conversio on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Calm
5 minute journal
Ulysses
Ullo
The Art of Asking
The Course of Love

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