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Hack To Start
Episode 102

Adam Michalski

Partner Growth @BranchMetrics

Listen to this episode on iTunes, Stitcher, & Google Music

Adam Michalski is focused on Partner Growth at Branch Metrics, a deep linking platform for mobile apps. Adam is an incredible entrepreneur based out of New York. After studying finance, Adam began a career in banking and started working with larger corporate clients. Through this experience, he began to understand business operations and financing. He then started to immerse himself in the local startup scene and taught himself more about tech startups. He launched a side project called DormChat. After growing it to 15 campuses and raising a seed round, Adam went in full time. One year later, he realized there was too much competition and made the difficult decision to shut it down. But mobile and startups were still a passion for Adam and he found his way onto the GoButler team as they had just closed a massive Series A round and were setting up operations in the US, where he became the Director of Business Development and Operations. Following his time with GoButler, Adam came across the opportunity to join the team at Branch Metrics in setting up an East Coast office in NY and help them continue to work with some of the biggest mobile companies out there. Adam joins us to explore the rapidly changing world of mobile, why messaging & bots were hot even years ago, and how the web & mobile are still evolving so quickly. Adam also shares his story, how he got into startups, what it was like launching and growing DormChat to seed stage, what he learned from joining and growing operations at GoButler through their Series A stage, what he’s now doing at Branch Metrics through Partner Growth and the launch of an East Coast office, why he’s so passionate about mobile, and much more!

Main Objectives For This Episode

  • Learn more about Adam.
  • Learn more about how Adam got into startups.
  • Learn more about how Adam approaches business development and growth.
  • Learn more about Adam's perspective on mobile and what's next.
  • And more!

Episode Overview

Adam Michalski is focused on Partner Growth at Branch Metrics, a deep linking platform for mobile apps.

Adam is an incredible entrepreneur based out of New York. After studying finance, Adam began a career in banking and started working with larger corporate clients. Through this experience, he began to understand business operations and financing.

He then started to immerse himself in the local startup scene and taught himself more about tech startups. He launched a side project called DormChat. After growing it to 15 campuses and raising a seed round, Adam went in full time. One year later, he realized there was too much competition and made the difficult decision to shut it down.

But mobile and startups were still a passion for Adam and he found his way onto the GoButler team as they had just closed a massive Series A round and were setting up operations in the US, where he became the Director of Business Development and Operations.

Following his time with GoButler, Adam came across the opportunity to join the team at Branch Metrics in setting up an East Coast office in NY and help them continue to work with some of the biggest mobile companies out there. Adam joins us to explore the rapidly changing world of mobile, why messaging & bots were hot even years ago, and how the web & mobile are still evolving so quickly.

Adam also shares his story, how he got into startups, what it was like launching and growing DormChat to seed stage, what he learned from joining and growing operations at GoButler through their Series A stage, what he’s now doing at Branch Metrics through Partner Growth and the launch of an East Coast office, why he’s so passionate about mobile, and much more!


What You'll Learn In This Episode

  • How Adam got into startups & product growth.
  • Some of the biggest lessons he learnt from launching his own startup.
  • Why mobile and messaging are so interesting.
  • Why he's joined Branch Metrics and what's next.
  • And more!

Some Of The Questions We Ask

2:11
Where are you from and what did you study?

11:51
So how did you create the opportunity to join the GoButler team?

12:40
So what’s the most exciting part of the messaging space then and now?

14:35
How did you approach business development and operations at GoButler? What was your day-to-day like there?

16:56
What were some of the biggest lessons you learnt over your time with GoButler?

23:08
So what is Branch Metrics and how did you create the opportunity to join the team?

28:35
What’s the mobile industry like right now for developers? What are some of the biggest difference you see between Apple and Google?

33:12
What’s next for you and Branch Metrics?

37:26
What are some of the most recent apps you’ve downloaded or used lately?

41:50
Any recommendations on some great content that you’ve come across lately?

43:45
Any last thoughts or personal mottos that you live by that you think others should know about?


Here are some of the most important links and resources mentioned throughout the show.

Twitter Handles & Websites

Adam Michaelski on Twitter
Adam on the web
Branch Metrics on Twitter
Branch Metrics on the web
Tyler Copeland on Twitter
Franco Varriano on Twitter

Devices, Apps, and Books

Hopper
Lola Travel
Twitter
Employees Only

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